We can’t deny the fact that video marketing is a vital trend. User engagement with video material is higher than other forms of content, a video is more accessible and it’s effortless to produce than it has been previously.
Explainer videos are so entertaining and effective because they combine audio and visual stimulus to explain a concept of a certain niche in a simple and understandable way. Instead of just providing text or audio, they use both, which is proven to increase message retention.
And that is why explainer videos are so effective, they use an audio and visual message to explain your business or even promotion for something which significantly boosts retention.
Here is the list of reasons why you should have an explainer video on your business:
Brief but comprehensive
As Robert Weiss quote, “Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.” Explainer Videos only a few minutes in length, which means your customers or clients won’t have an easy excuse to exit it early. At the end result is a message that’s short enough to really target your audience.
It shows a problem and solution
Videos explain what is the problem and how you can provide a solution, which means you can show a relationship between and cause and effect. Providing how your products and services solve a customer need and turn it to a very satisfying experience.
You can be creative in creating an experiment that connects to the focus theme or plays with innovative animation features to get more exposure. You can even add an interesting and entertaining music in the background which gives you the chance to give your audience a memorable video watching experience. It’s a chance to get inside your customer’s mind and stay there if you have that creative team to make it happen.
Utilize on all your channel
Once your explainer video is ready, you can keep it on YouTube, post on all your Social Media sites, you can embed it into the homepage of your site, or you can use it as a feature of your landing page, They’re convenient and enough to transfer easily.
Beneficial for new and old customers
Though the purpose of an explainer video is to reach new audiences, they can be useful for established customers as well. The explainer serves as a kind of a tutorial for the old customers. Bringing an information to your potential customers through video can help to keep your audience’s attention taking an amount of time and make what you have to say more easily understood.
Videos are flexible
If you’d like to promote or even add a few extra seconds at the end of the video to promote it, or would like to experiment with a different entertaining music or narrative, you can. It will make the video more powerful.
Show off the benefits
You can show off the benefits of your product and services, with a brief product demonstration or a walkthrough of it. This helps people see what they’re buying and will know the advantages of doing so.
Prove your worth
Explainer videos give you the chance to prove your value as a brand with visual representation, video testimonials, or some of the related brands you worked with.
If you would love to make an explainer video for your brand, start by looking at explainer videos from your competitors.
Find inspiration and a guidance for own video so can start jotting down great ideas.
Then, search for a means of video production to help you make your business or brand, rocks! You can contract with a video production agency fairly inexpensively.